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Legitimacy and Credibility. Registering with the CAC gives your business legal recognition, making it a legitimate entity in the eyes of the law. This provides credibility to your business and increases the chances of gaining the trust of potential investors and customers.
Protection of Personal Assets. When you register your business with the CAC, it becomes a separate legal entity, which means that your personal assets are protected in case the business incurs any debts or liabilities.
Access to Funding and Business Opportunities. Registering with the CAC provides access to funding opportunities from banks, government agencies, and investors. It also opens up opportunities for collaboration with other registered businesses, both locally and internationally.
Brand Protection. Registering with the CAC ensures that your business name, logo, and other intellectual property are protected from infringement by other businesses.
Compliance with Legal Requirements. Registering with the CAC ensures compliance with legal requirements such as taxation, regulatory laws, and reporting standards. This helps to avoid legal issues and penalties in the future.
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f you are looking to grow your small business, then developing a strong brand will help you.
A lot of small businesses do not put a lot of effort into branding, most of these businesses believe branding is done by big companies because they have a special & large budget for it. Note that your brand is what outsiders think of your business and a strong brand does not only differentiate you from your competitors but also helps you build trust and credibility in the minds of your audience.
Branding is vital for businesses of all sizes and shapes.
In this article, I’ll be sharing 4 tips to build a brand for your small business.
The first step in building your brand is to know the purpose of your business’s existence, what problem does it want to solve. what differentiates you from your competitors, who is your target audience, where are they present? etc.
The more clear you are on the purpose of your existence as a business and what you are about, the more you can put that identity into your branding.
Stand out from the crowd. Identify the qualities that makes your small business different from competitors and leverage on it.
In order to attract and retain customers, offer something your audience needs. Your product or service should provoke some type of curiosity to your audience. Being unique sells!
Let your product or service be quality. This is the best way to build a brand for your small business, your product or service speaks for you. The quality of your services is a great way to get consumers to appreciate what you have to offer. This also fuels recommendations from those that have used your product or service and as they say, word of mouth is the best form of marketing.
Having a good name and logo is a key element in branding. It must convey your business’s vision and reinforce the value your business provides. The visual identity of your business is essential for success.
Also, be consistent in the use of your logo design, business name, typography, etc. in print, online, and on social media, because visual consistency will help build your business’s recognition.
Every entrepreneur wants to run a successful business and branding gives companies a chance to let customers see the business for who they really are and what they have to offer.
If you need help or guidance in improving your branding strategies, simply Contact Us. We’d be happy to assist.
Do you have questions or comments concerning personal branding? Please feel free to leave a reply below.
We know that a solid and consistent strategy will entice your blog readers to keep coming back for more! Businesses that consistently write blogs as a part of their content marketing receive 67% more leads monthly than those that don’t according to HubSpot. Receiving more leads comes from strong SEO (search engine optimization) and is valued by search engines. SEO is that pinch of salt most businesses don’t add to their mixture and is the actual practice that increases both the quality and quantity of a company’s website traffic.
If your business is ranked high on the first page of search engines like Google, Yahoo and Bing, you have the opportunity to attract more eyes. From there, the odds of having a consumer click on your website are much more likely. How do you increase these odds without spending thousands of dollars per month on ads? Blogging!
Here are 4 reasons why your company’s blog still matters and the important components to consider for boosting your website’s SEO:
Did you know that 70-80% of people ignore paid search results, choosing to only click on organic search results? Think of organic search as your grocery produce. Organic search is a typical search in its natural form. This means no paid ads, no auctions and no bidding whatsoever to get your business in a top spot. Each time you write a new blog post, you create a new URL for your site – and every new URL is a new opportunity for your website to be ranked in a search.
While blogging can and will take time, you can carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.
The fresher the content, the more frequent the indexing. The more you update your social media platforms or site with articles, downloads and new web pages, the more frequently a search engine visits and favors your website.
Search engines value and prefer updated and relevant content. Your homepage and landing pages should rarely change, so sticking to a weekly blog that incorporates the most relevant topics will help you build a relationship with your readers and provide new content for search engines to index. Just make sure it’s quality content!
Backlinking refers to links that are included on one website that connects to another respected website. A common link works in two ways: to find and create new web pages for websites and to help search engines figure out how to rank these links in a searcher’s results.
To backlink correctly and efficiently, one must include a reputable site that ties in with your current topic and statement. In the words of Matt Cutts, current administrator of the U.S. Digital Service and previous head of Webspam at Google: “Link building is sweat plus creativity.”
Backlinking assists in creating relationships with other websites to help yours grow. It works even better when you have that website mention your site in return.
Blogging allows your company to speak on relevant topics within your industry. Blogs show authenticity and build credibility with current and prospective clients and search engines. Businesses that blog have more ways to be found, inform and share their thoughts and perspectives.
When you build a reputation and create an authoritative voice, you will get more website traffic and repeat visitors. In turn, that shows Google that people are attracted to your website and raises your authority level in their algorithm.
By understanding the basics of SEO and blogging, our team is here to guide you, establish thought leadership and engage with your audience. Are you ready to stand out from the crowd? After years of writing blogs, we know what works and are ready to get your blog strategy underway.
Put simply, Microsoft PowerApps were developed to democratise software development, reducing both the difficulty and complexity of launching a new application for use by an organisation.
Using PowerApp’s a citizen developer (someone with little or no coding/design experience) can rapidly create a custom app for use by their organisation, either internally or externally.
PowerApps do this by using a low code/no code approach that lets users create apps using a simple click, drag and drop system.
Low code/No code development has been massively gaining in popularity over the last few years and the COVID pandemic has only seen that interest increase, with many organisations needing to pivot to a new way of working, thus speeding up their digital transformation plans ahead of original schedules.
Using PowerApps, a citizen developer can create either a canvas app or a model driven app… which obviously leads on nicely to the next questions, being… what are they, which is best and when should you use them?
Again, putting it as simply as we can, Model-Driven Apps aren’t ‘stand-alone’.
They’re based on sets of underlying data, or being more precise, underlying data held in the Microsoft Dataverse (apologies for throwing more jargon at you! The Dataverse, what used to be the Common Data Model, is a cloud-based storage environment that organisations can use to store their business application data safely and securely).
All Model-Driven Apps will be integrated in some way with the Microsoft Dataverse. In fact, most Microsoft Apps are Model Driven Apps themselves as, on some level, they’ll be integrated with the Dataverse (up to and including the entire Dynamics 365 platform).
That level of integration with the Dataverse means Model-Driven Apps can be described as ‘data-first’.
They’re far more rigid in their functionality than a Canvas App will be, with the UI (User Interface) components likely being selected from pre-made choices (although some customisation is still possible). That premade element makes Model-Driven Apps incredibly simple and easy to design and build, with absolutely no coding ability needed.
The flip side to all that rigidity however is that a Model-Driven App will always be a lot more sophisticated than a Canvas App, making them much better solutions for anything requiring complex busines logic to function efficiently.
The other plus to those premade User Interfaces is that they’re Responsive-by-Design, so will always look great, no matter what kind of device they’re accessed from.
A Canvas-App does exactly what it says on the tin… they provide you with a completely blank canvas to create with.
You’re not left completely on your own though, as Canvas Apps are still designed for citizen developers, so there’s still a click, drag and drop format powering the interface.
Once you’ve got a setup you’re happy with though, you can make further adjustments to a Canvas App to change the size, shape and formatting of all the disparate elements.
Then, once you’re happy with that, you can connect it up to either a single or multiple data source(s) using nothing more than simple excel-style formulas.
And therein lies the main appeal of a Canvas App over a Model-Driven App; since there’s no need to worry about how your data is structured as there is with a Model-Driven App, you get a much more intuitive design experience.
Sounds complicated?
Don’t worry. If you can use PowerPoint and have an entry-level understanding of excel formulas, then you’ll be able to whip up a Canvas App with no problems.
Building a Canvas App is a lot of fun as it really lets you flex your creative side as no two Canvas Apps will ever be exactly the same, plus, as a bit of an added bonus, Canvas Apps are capable of pulling data from over two hundred unique data integration sources as an Out-of-the-Box feature, making them infinitely more flexible than a Model-Driven App could ever hope to be.
The downside to that however is that Canvas Apps aren’t responsive by design. The two basic layout functions are portrait and landscape but depending on the amount of customisation that’s happened, some work is often required to make them fit across a range of devices by adjusting the size and positions of the various elements in relation to the screen size.
To do that you’ll need hard-coded values that will have to be repeated for every individual control that’s been created within your app… so whilst a Canvas App is endlessly customisable, making it then responsive can be a long-winded process.
In case you hadn’t guessed already, the title of this article is a little misleading as it isn’t really a case of Canvas Apps vs Model-Driven Apps or which is better.
Instead, there’s appropriate use cases for both; complementing rather than competing with each other.
A Canvas App is perfect for creating a task/roles-based application such as a ticket system for an IT team. As this task is focussed solely on one issue, it really doesn’t require the full use of the entire Microsoft Suite… that would literally be the definition of over-engineered (or in simpler terms overkill), potentially impacting on the functionality of the app by making it too complicated.
Model-Driven Apps then, are much more suited to creating a complete end-to-end solution.
Going back to the IT ticket system use case, A Model-Driven App would be useful after the ticket has been created to route it to the right place with the right location address, allow it to be updated so both sides can track its progress and mark it as complete.
In the above use case, it’s almost certain there’ll be multiple stakeholders wishing to view, update and document the ticket so for a well-rounded app capable of tracking the whole cycle, a Model-Driven app would be best suited.
If you think that mobile apps are solely for big brands like Walmart and Bank of America, you are wrong. More and more small and mid-size businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website and that their business needs a mobile app.
In fact, these days you’ll notice that many small businesses you interact with on a frequent basis have their own dedicated mobile app—be it the corner coffeeshop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their digital marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile application, here are the top seven benefits of going down this path sooner rather than later.
Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind subconsciously records every image and text (or well-designed app icon!) it comes across.
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers—including special sales and promotions—is right at their fingertips. Via push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
These days mobile apps at the small business level are still less common, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be impressed by your forward-thinking approach!
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there—roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing—we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.
It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and be just a “fingertip” away at all times.
Businesses gauge their performance typically with dozens of goals and metrics. But you can’t do everything at once. The challenge is to get people focused on the one thing that’s most important right now. If it moved in the right direction, it would eliminate a weakness (or capitalize on an opportunity) and improve financial outcomes. You improve that, and you win.
However, not every company clearly defines winning. A catalog of goals can pull the organization in multiple directions and stretch finite resources. Numerous goals can inherently be at odds, working against each other and for conflicting purposes. For example, a cost reduction goal might undermine an innovation goal requiring a significant investment.
The Corporate Affairs Commission (CAC) is the statutory body charged with the administration of the Companies and Allied Matters Act (the Act) which includes the regulation and supervision of the formation, incorporation, registration, management, and winding up of companies in Nigeria. Section 7 of the Act sets out the functions of the commission, as follows:
(a) Administration of the Act including the regulation and supervision of the formation, incorporation, registration, management, and winding up of companies.
(b) Establishment and maintenance of Companies Registry and offices in all the states of the Federation.
(c) Investigation into the affairs of any company where the interest of the shareholders and the public so demand
(d) Other functions as may be specified by any Act or enactment for giving full effect to the provisions of this Act, and
(e) Undertaking other activities as are necessary or expedient for giving full effect to the provisions of this Act
BENEFITS OF CAC REGISTRATION
Recently, the Central Bank of Nigeria (CBN) released a directive that all businesses that opened bank accounts without their registration certificate should ensure that they regularize their bank accounts or would be closed down pending regularization.
In Nigeria, an artificial person cannot open an account without registering with the CAC. When a business registers with the CAC, they can open a valid business account with the business name without hitches, which in turn helps your client trust the business regarding payment. The certificate of incorporation is issued after registration, which indicates that such a business has been registered.
It is obvious that the registration of a business is very important for a business’s authenticity, good reputation, and legal recognition. When a business in Nigeria is registered, the business owner has a separate legal identity from the business itself. Thus, the business owner gets separate legal protection. Where liability arises from the business, the owner will not be held personally liable or responsible.
Also, it is easier to secure loans from banks with a registered business, compared to a personal loan application. Funding is critical in any business; and when it becomes necessary to source it externally, especially from banks, your legal business documents facilitate the process. This is because your company is seen as a legal entity and it can be tracked and accounted for. This gives credibility and trust and ensures confidence.
Other reasons you should register your company are
Conclusively, the importance of business registration cannot be overstated as ownership of the registration certificate is necessary to confer the right to operate a business legally and make available all rights and privileges accorded to companies in Nigeria.
A business can be registered as a business name, partnership, limited liability company, unlimited company, or incorporated trustees. There is no better time to register your business than Now!
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
Gone are the days when we could all bury our heads in the sand regarding cybersecurity. This invisible threat is a real danger in today’s world, but that scary truth comes with a silver lining. Entrepreneurs can leverage the bleak realities of cybersecurity to their advantage because as cyber-attacks become more and more prevalent, the need to protect against them will continuously grow, even in a tough economy.
Since nearly every company will need to beef up its online security, it would be wise to educate yourself on this potentially lucrative new skill set. The 2023 Complete Cyber Security Ethical Hacking Bundle can help. It’s packed with ten informative courses geared toward taking you from beginner to advanced in the world of ethical hacking, and right now, it’s on sale at a massive price drop down to $24.99
Rated 4.5/ starts online, and packed with 133 hours of instruction, this bundle includes courses taught by experienced teachers like Saad Sarraj, an ethical hacker who teaches courses like Practical Hacking Using Raspberry Pi and Learn Practical Hacking Using Metasploit from Scratch. Sarraj navigates students through this world with his practical, real-world knowledge, showing you how to use Raspberry Pi to carry out various attacks like Wi-Fi, Windows, Linux, and macOS hacking.
Courses like these are geared toward beginners but can also help you improve your skills. There’s also a course that will help you pass the CompTIA PenTest+ certification exam and prove your skills to prospective employers. And all the courses have been organized into brief lectures so you can stop and start when you like.
Go from beginner to advanced with The 2023 Complete Cyber Security Ethical Hacking Bundle, on sale today for just $24.99 (reg. $2,000).
At any point in time, there’s just about 3% of customers in the market that are ready to buy right now.
In this article, we’ll be sharing with you how you can capture a wider range of customers for your business.
In a previous article, we explained what The Buyer’s Journey is, and the 3 stages involved:
In this article, we’ll be explaining how you can attract customers at the different stages of The Buyer’s Journey.
Before we dig in, as a foundation, here’s something you need to understand:
In attracting customers online, the principle is this: First give before you receive.
In each stage of the buyer’s journey, the idea is to provide value upfront to your potential customers.
To explain this, we’ll use an example of how a website design company will attract customers.
The Awareness Stage is the point where a person is trying to define what exactly their problem is.
At this stage, a service provider should help the customer understand what that problem is.
For a web design company, this would mean creating content with topics such as:
These are educative resources (such as blog posts or videos) that will help a potential customer understand what their problem is.
The Consideration Stage is the point where the customer is contemplating possible solutions.
At this stage, the service provider should provide the customer with possible solutions to their problem.
This proves that the service provider is a “trusted authority”, and is able to help them.
Continuing with the example above, the website design company should provide resources such as:
The Decision Stage is where the person has fully defined their problem, and is actively searching for a service provider.
At this stage, the service provider should provide content that compels the customer to choose them.
The website design company in our example should provide content such as:
The key to attracting customers is to provide the right content at the right time.
You need to meet people at the different stages of the buyer’s journey, based on the problem they are trying to solve at that stage.
The kind of content you provide may be videos, blog posts, or downloadable resources. Just make sure you are providing “value”.
This approach solidifies the customer’s perception that you are a trusted authority, and that you are capable of solving their problem.
Think about who your customers are, and the kind of content or resources that they will need at the Awareness, Consideration and Decision stages of the buyer’s journey.
Do you have a question? Let us know in the comments.
