wp-auto-republish domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/rmsrzjsl/public_html/blog/wp-includes/functions.php on line 6170td-cloud-library domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/rmsrzjsl/public_html/blog/wp-includes/functions.php on line 6170If you think that mobile apps are solely for big brands like Walmart and Bank of America, you are wrong. More and more small and mid-size businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website and that their business needs a mobile app.<\/p>\n\n\n\n
In fact, these days you\u2019ll notice that many small businesses you interact with on a frequent basis have their own dedicated<\/em> mobile app\u2014be it the corner coffeeshop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their digital marketing<\/a> to the next level.<\/p>\n\n\n\n In case you are still not sure why anyone would want to build their own mobile application, here are the top seven benefits of going down this path sooner rather than later.<\/p>\n\n\n\n Statistics show that the average American adult spends an average of 3 hours and 43 minutes<\/a> on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn\u2019t change the fact that each user has to unlock, scroll, and scan their device for the apps they\u2019re looking for. Being \u201cin the way\u201d can be an advantage to your company, as our mind subconsciously records every image and text (or well-designed app icon!) it comes across.<\/p>\n\n\n\n Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.<\/p>\n\n\n\n One of the biggest benefits of having a mobile app is that all the information you\u2019d like to provide to your customers\u2014including special sales and promotions\u2014is right at their fingertips. Via push notifications you\u2019re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.<\/p>\n\n\n\n Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.<\/p>\n\n\n\n <\/p>\n\n\n\n A mobile app for your business can greatly contribute to your brand awareness. I\u2019d like to break this topic down into two aspects, the combination of which will make your app a true winner:<\/p>\n\n\n\n No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable<\/a>, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?<\/p>\n\n\n\n These days mobile apps at the small business level are still less common, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They\u2019ll be impressed by your forward-thinking approach!<\/p>\n\n\n\n Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty<\/a>. With all the noise out there\u2014roadside banners, billboards, flashing signs, newspaper ads<\/a>, flyers, coupons, websites, website banners<\/a>, Facebook ads<\/a>, and email marketing<\/a>\u2014we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.<\/p>\n\n\n\n1. Be visible to customers at all times<\/h2>\n\n\n\n
2. Create a direct marketing channel<\/h2>\n\n\n\n
3. Provide value to your customers<\/h2>\n\n\n\n
4. Build brand recognition<\/h2>\n\n\n\n
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5. Improve customer engagement<\/h2>\n\n\n\n
6. Stand out from the competition<\/h2>\n\n\n\n
7. Cultivate customer loyalty<\/h2>\n\n\n\n