{"id":12847,"date":"2023-03-08T13:06:29","date_gmt":"2023-03-08T13:06:29","guid":{"rendered":"https:\/\/afridigitals.com\/blog\/?p=12847"},"modified":"2023-12-28T15:57:10","modified_gmt":"2023-12-28T15:57:10","slug":"best-way-to-attract-paid-customers-online-through-content-marketing","status":"publish","type":"post","link":"https:\/\/afridigitals.com\/blog\/best-way-to-attract-paid-customers-online-through-content-marketing\/","title":{"rendered":"Best way To Attract Paid Customers Online Through Content Marketing"},"content":{"rendered":"\n

At any point in time, there\u2019s just about 3% of customers in the market that are ready to buy right now<\/strong>.<\/p>\n\n\n\n

In this article, we\u2019ll be sharing with you how you can capture a wider range of customers for your business.<\/p>\n\n\n\n

In a previous article, we explained what The Buyer\u2019s Journey<\/a> is, and the 3 stages involved:<\/p>\n\n\n\n

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  1. The Awareness Stage<\/li>\n\n\n\n
  2. The Consideration Stage<\/li>\n\n\n\n
  3. The Decision Stage<\/li>\n<\/ol>\n\n\n\n

    In this article, we\u2019ll be explaining how you can attract customers at the different stages of The Buyer\u2019s Journey.<\/p>\n\n\n\n

    Before we dig in, as a foundation, here\u2019s something you need to understand:<\/p>\n\n\n\n

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    In attracting customers online, the principle is this: First give before you receive.<\/p>\n<\/blockquote>\n\n\n\n

    In each stage of the buyer\u2019s journey, the idea is to provide value upfront<\/strong> to your potential customers.<\/p>\n\n\n\n

    To explain this, we\u2019ll use an example of how a website design company will attract customers.<\/p>\n\n\n\n

    1. Attracting customers at the Awareness Stage<\/h3>\n\n\n\n

    The Awareness Stage is the point where a person is trying to define what exactly their problem is.<\/p>\n\n\n\n

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    At this stage, a service provider should help the customer understand what that problem is.<\/p>\n<\/blockquote>\n\n\n\n

    For a web design company, this would mean creating content with topics such as:<\/p>\n\n\n\n