At this stage, the service provider should provide content that compels the customer to choose them.<\/p>\n<\/blockquote>\n\n\n\n

The website design company in our example should provide content such as:<\/p>\n\n\n\n

\n
• Case studies<\/li>\n\n\n\n
• Testimonials<\/li>\n\n\n\n
• Product comparison<\/li>\n\n\n\n
• Request for free consultation<\/li>\n\n\n\n
• Demo<\/li>\n<\/ul>\n\n\n\n

  \n

  The key to attracting customers is to provide the right content at the right time.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

  \n
  • A person in the awareness stage isn\u2019t necessarily interested in seeing testimonials and case studies;<\/li>\n\n\n\n
  • A person in the decision stage is not interested in reading more articles.<\/li>\n<\/ul>\n\n\n\n

    You need to meet people at the different stages of the buyer\u2019s journey, based on the problem they are trying to solve at that stage.<\/p>\n\n\n\n

    The kind of content you provide may be videos, blog posts, or downloadable resources. Just make sure you are providing \u201cvalue\u201d.<\/p>\n\n\n\n

    This approach solidifies the customer\u2019s perception that you are a trusted authority, and that you are capable of solving their problem.<\/p>\n\n\n\n

    Your Action Point<\/h2>\n\n\n\n

    Think about who your customers are, and the kind of content or resources that they will need at the Awareness, Consideration and Decision stages of the buyer\u2019s journey.<\/p>\n\n\n\n

    Do you have a question? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"

    At any point in time, there\u2019s just about 3% of customers in the market that are ready to buy right now. In this article, we\u2019ll be sharing with you how you can capture a wider range of customers for your business. In a previous article, we explained what The Buyer\u2019s Journey is, and the 3 stages involved: In […]<\/p>\n","protected":false},"author":1,"featured_media":13746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_joinchat":[],"footnotes":""},"categories":[47],"tags":[],"class_list":["post-12847","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media-management"],"_links":{"self":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/comments?post=12847"}],"version-history":[{"count":2,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12847\/revisions"}],"predecessor-version":[{"id":13747,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12847\/revisions\/13747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/media\/13746"}],"wp:attachment":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/media?parent=12847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/categories?post=12847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/tags?post=12847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}