Did you know that 70-80% of people ignore paid search results, choosing to only click on organic search results? Think of organic search as your grocery produce. Organic search is a typical search in its natural form. This means no paid ads, no auctions and no bidding whatsoever to get your business in a top spot. Each time you write a new blog post, you create a new URL for your site \u2013 and every new URL is a new opportunity for your website to be ranked in a search.<\/p>\n\n\n\n

While blogging can and will take time, you can carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
1. Creates Fresh Content<\/strong><\/li>\n<\/ol>\n\n\n\n

   The fresher the content, the more frequent the indexing. The more you update your social media platforms or site with articles, downloads and new web pages, the more frequently a search engine visits and favors your website.<\/p>\n\n\n\n

   Search engines value and prefer updated and relevant content. Your homepage and landing pages should rarely change, so sticking to a weekly blog that incorporates the most relevant topics will help you build a relationship with your readers and provide new content for search engines to index. Just make sure it\u2019s quality content!<\/p>\n\n\n\n

   \n
   1. Incorporates Backlinking<\/strong><\/li>\n<\/ol>\n\n\n\n

      Backlinking refers to links that are included on one website that connects to another respected website. A common link works in two ways: to find and create new web pages for websites and to help search engines figure out how to rank these links in a searcher\u2019s results.<\/p>\n\n\n\n

      To backlink correctly and efficiently, one must include a reputable site that ties in with your current topic and statement. In the words of Matt Cutts, current administrator of the U.S. Digital Service and previous head of Webspam at Google: \u201cLink building is sweat plus creativity.\u201d<\/p>\n\n\n\n

      Backlinking assists in creating relationships with other websites to help yours grow. It works even better when you have that website mention your site in return.<\/p>\n\n\n\n

      \n
      1. Builds Credibility<\/strong><\/li>\n<\/ol>\n\n\n\n

         Blogging allows your company to speak on relevant topics within your industry. Blogs show authenticity and build credibility with current and prospective clients and search engines. Businesses that blog have more ways to be found, inform and share their thoughts and perspectives.<\/p>\n\n\n\n

         When you build a reputation and create an authoritative voice, you will get more website traffic and repeat visitors. In turn, that shows Google that people are attracted to your website and raises your authority level in their algorithm.<\/p>\n\n\n\n

         By understanding the basics of SEO and blogging, our team is here to guide you, establish thought leadership and engage with your audience. Are you ready to stand out from the crowd? After years of writing blogs, we know what works and are ready to get your blog strategy underway.<\/p>\n","protected":false},"excerpt":{"rendered":"

         We know that a solid and consistent strategy will entice your blog readers to keep coming back for more! Businesses that consistently write blogs as a part of their content marketing receive 67% more leads monthly than those that don\u2019t according to HubSpot. Receiving more leads comes from strong SEO (search engine optimization) and is valued […]<\/p>\n","protected":false},"author":1,"featured_media":13740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_joinchat":[],"footnotes":""},"categories":[437],"tags":[],"class_list":["post-12866","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo"],"_links":{"self":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/comments?post=12866"}],"version-history":[{"count":3,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12866\/revisions"}],"predecessor-version":[{"id":13761,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/posts\/12866\/revisions\/13761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/media\/13740"}],"wp:attachment":[{"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/media?parent=12866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/categories?post=12866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afridigitals.com\/blog\/wp-json\/wp\/v2\/tags?post=12866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}